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The Inside Stylists podcast


Mar 15, 2019

 

  • Pinterest is a long term game. The more you put in the more you get out. Pinning everyday is the key to success. The general rule of thumb is 70/30 others content 70% and your own 30%. Pinterest likes you to use the platform and share  the love.

 

  • Boards & Profile

Use keywords in your about me description but make is short and snappy - 160 characters

- the optimum number of boards is 68 apparently but you can have 500! including- secret boards - archived boards

- Name them (they’re searchable)   - give them simple names like Delicious dinner not Carby dinner

- Give them a description that uses keywords and still makes proper sence

- Arrange the boards on your pinterest page so the most important ones are at the top.

- You can segment content on the boards so crafts might be together or recipes

 

Seasonal boards

Think about seasonal boards and events (Easter/christmas)  - and post to them 45 days before the event as that’s when Pinterest say people start their searches as they plan .

 

 

  • Start typing for the best words- what people are searching for will come up as a good thing to call your boards.
  • How to pin - Link every image to a website - obviously

- Give it a good description using keywords

- If you’re linking to your blog/website say that in the description - Check it out over on InsideStylists.com

- add hashtags - 20 max  - make them relevant - start typing after # it will come up

#your name / company / blog  website

- Descriptions can be 500 characters long including hashtags

  • Link your instagram to your Pinterest account - set up a specific board or pin where relevant - great way to get more people to your Insta account
  • Get a business account so you can see what is being shared, liked and clicked through on. Podcast images - Sarah Colson light for 2LG - so far has 9391 impressions (pinned 10 days ago)
  • ‘Pin for later’ on blog posts - Sophie Warren Smith . So people are encouraged to save your content for a later date and read it again.
  • Use a scheduler tool like Tailwind . I use Later. Not sure if it’s Pinterest approved
  • Make the images work hard: Tall images work best. If they have words on even better .
  • Pinterest likes fresh content even if it’s saving to the same link so create fresh new images to pin
  • 4-5 images not on web but pinned later